Instagram Crowdsourced Music Video

Instagram Crowdsourced Music Video

via VIRALBLOG.COM » Viral ideas.Trends. Inspiration by Laurens Bianchi on 7/21/11

Personally, I’m more a Hipstamatic fan, but the idea of creating a music video made from Instagram pictures that are made by fans is pretty cool as well!

UK band ‘The Vaccines’ came up with the idea for its latest video for upcoming single ‘Wetsuit’. The only thing you need to do as a fan is upload your Instagram pictures and tag them with #vaccinesvide0.

For the ones who don’t know what Instagram is: Instagram is the popular photo-sharing application on the Apple iOS. Clocking in at 5 million users and most of whom are connected and passionate about photos, Instagram seems to be the perfect platform for the band to reach their fans with new media content.

Check out the teaser video for the Crowdsource video here:

The approach is the first major label music video to crowdsource from Instagram specifically, though the idea is hardly a unique one, as musicians have been doing the whole “You make the art!” thing for a while.

Source: ICON&CO


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