Petey Maguire, online influencer agent

Posted in Uncategorized with tags , , , , , on May 21, 2015 by PM Mgmt

My take on repping an online influencer as Jerry did with an athlete….


Peter Malkin: Social Media Jedi

Posted in Uncategorized on April 9, 2014 by PM Mgmt

I made a movie mashup to utilize a creative way to highlight my services…. Enjoy!

13 Streaming Music Services Compared by Price, Quality, Catalog Size and More feedly

Posted in Uncategorized on March 19, 2014 by PM Mgmt

Good article if you want to know the differences between the different online music services

13 Streaming Music Services Compared by Price, Quality, Catalog Size and More
// TIME: Top Stories

Forget for a moment how profitable streaming music services are (not terribly), or how much they’re paying in royalties to rights holders (or in particular, how much is ultimately trickling down to the artists). Those things couldn’t be more important when you get down to it, but they’re also intangible figures we’re left to speculate about, since full disclosure of a revenue network as complex and legally tortuous as the music industry’s is inconceivable.

So let’s talk about what we do know, in the wake of curation-angled streamer Pandora hiking its rates by a buck a month, and revisit how the top music services currently available in the U.S. stack up from a subscription pricing and features standpoint.

The chart below summarizes what I believe most are looking for when weighing options: catalog size, maximum streaming quality (note that in most — if not all — cases, the streaming quality will be lower if your connection is slow or fickle), platforms supported and pricing.

I’ve done my best to provide the most up-to-date info, but bear in mind that streaming services are moving — and in some cases murky — targets: not all services update information like catalog size routinely, and where you’re talking about millions of songs and ongoing catalog negotiations, it probably changes frequently. I’ve also tried to list all of the most notable platforms, mobile or otherwise, but a few of these services support a smattering of others (Sonos, Roku, etc.) that I’ve left out for brevity’s sake.

Catalog Quality Platforms Price
Beats Music 20m 320 Kbps Android, iOS, Web, Windows $10/mo.
Google Play 18m 320 Kbps Android, iOS, Web Free w/ads or $10/mo.
Grooveshark Unknown Unknown Android, Web Free w/ads, $6/mo., $9/mo. mobile
iHeartRadio 15m Unknown Android, BlackBerry, iOS, Web, Windows, Xbox Free
iTunes Radio 26m 256 Kbps Apple TV, iOS, OS X, Windows Free w/ads or $25/yr Variable 128 Kbps Android, iOS, Linux, OS X, Windows, Sonos, Web Free or $3/mo. extras
Sony Music 22m 320 Kbps Android, iOS, PlayStation, Web, TVs $5/mo. or $10/mo. mobile
Pandora 1m 192 Kbps Android, BlackBerry, iOS, Roku, Sonos, Web, Xbox Free w/ads or $5/mo.
Rhapsody 16m 192 Kbps Android, iOS, Web, Windows, Xbox $10/mo.
Rdio 20m 192 Kbps Android, BlackBerry, iOS, OS X, Web, Windows $5/mo., $10/mo. mobile, $18/mo. family
Slacker 13m 128 Kbps Android, iOS, Web, Windows, Xbox Free w/ads, $4/mo., $10/mo. extras
Spotify 20m 320 Kbps Android, BlackBerry, iOS, OS X, Windows $10/mo.
Xbox Music 30m 192 Kbps Android, iOS, Web, Windows, Xbox $10/mo. + $60/yr for Xbox Live

Beats Music

Created by musician/producer Dr. Dre and Interscope/Geffen/A&M chair Jimmy Iovine to replace MOG, Beats Music (reviewed by my colleague Harry McCracken here) has been described as a hybrid of Spotify and Pandora: a sort of middle ground, on-demand music service that marries the former’s expansive catalog and direct control of it, to the latter’s “What do I listen to next?” taste curation — though in Beats’ case, it emphasizes listening lists cultivated by human tastemakers over rote computer algorithms. Streaming quality is strong, at up to 320 Kbps.

Monthly cost: $10 individual, $15 family (up to five members on up to 10 devices, exclusive to AT&T Mobility).

Google Play Music

I had mixed feelings about Google Play Music when it launched last May with fewer perks than a service like Spotify. But if you prefer Google’s online app-related modus operandi, for $10 a month Google Play Music lets you upload up to 20,000 songs of your choosing (accessible across all devices, sync-free), listen offline and create themed radio stations with unlimited skips.

Monthly cost: Free with ads, $10 individual.


Launched in 2007, Grooveshark is arguably the black sheep of the bunch if you factor turbulent relations with publishers into the equation: the company, which offers a vast catalog of music through a web interface and Android devices, has been embroiled in legal battles for alleged copyright violations for years (for which Apple eventually kicked it off the App Store, thus it’s not an iOS contender). But on the features front, it’s an interesting amalgam of elements, allowing you to upload your own MP3s, see what friends have been listening to (or subscribe to their playlists) or fiddle with recommendation algorithms derived from users’ ratings of songs.

Monthly cost: Free with ads, $6 individual, $10 individual to access mobile app.


iHeartRadio is the only completely free service in the mix, with ad-free streaming of some 15 million songs supporting multiple platforms. The kicker, of course, is that it works like an actual radio station, meaning you can nudge it in a musical direction, but you’ll have to listen to its picks.

Monthly cost: Free

iTunes Radio

Apple’s approach to streaming music is an extension of its iTunes application, thus restricting it to Apple products or iTunes-supported platforms. You gain access to Apple’s impressive catalog of some 26 million tracks, but like Pandora and iHeartRadio, you’re restricted to giving the service directions by selecting an artist, song or genre, then listening as it queues a medley of related tunes, with a limit of six skips per hour (per station).

Monthly cost: Free with ads, free (no ads) with $25/year iTunes Match subscription.

One of the oldest members in this list, is a free (no ads) music recommendation tool that keeps track of everything you’ve listened to — a feature endearingly known as “scrobbling,” though’s contemporary rivals now offer the same essential functionality — to devise music recommendations. The service has a unique Wiki-like angle, in that users can collaborate to provide annotative material for tracks.

Monthly cost: Free, $3 for extra features.

Music Unlimited

Sony’s streaming music service, Music Unlimited — formerly known as Qriocity — leverages the company’s massive music catalog across its array of Sony-branded devices (TVs, phones, games consoles, etc.) with high-quality playback on par with Spotify, Beats Music and Google Play.

Monthly cost: $5 individual, $10 individual to access mobile apps.


The catalyst for this piece was Pandora announcing a fee hike for ad-free music by $1 a month, effective this May (according to Reuters, it’s to cover escalating licensing costs). The only trouble with an automated music streamer like Pandora — another of this list’s oldest members — is the size of its comparably diminutive music catalog: just a million songs. The service’s curation process masks this somewhat, but even at the free-with-ads end of the pool, the service is starting to look awfully threadbare, massive listener base or no.

Monthly cost: Free with ads, $5 individual.


Arguably Spotify’s chief rival in terms of dynamism and value, Rdio offers moderate-quality streaming of a Spotify-sized music catalog with offline playback support, robust social networking features and one of the friendliest interfaces of the bunch.

Monthly cost: $5 individual, $10 individual to access mobile apps, $18 family.

Slacker Radio

Before Beats Music, Slacker Radio was doing “expert”-created music stations (by professional DJs, says Slacker), and that’s still one of its selling points, offered in either free-with-ads or pay-to-zap-ads tiers. It’s another of the automatic curation streamers, meaning you’re left to the whims of its algorithms (based on your selections), though there’s a premium service option that gives you ready access to select songs on demand.

Monthly cost: Free with ads, $4 individual, $10 individual for extras (including on-demand streaming).


Probably the best known streamer of the bunch for its meteoric rise in recent years, Spotify offers high fidelity streaming and a robust 20-million song catalog across a range of platforms with conventional social networking options, all for a flat take-it-or-leave-it $10 a month. The trouble with Spotify these days is that its desktop interface could do with a radical overhaul, and it’s arguably flushing revenue down the drain by ignoring the demographic clamoring for a family subscription option.

Monthly cost: $10 individual.

Xbox Music

Fire up Xbox Music and you’ll almost be seduced by its elegant promise: 30 million on-demand songs (the largest catalog going), a visually pleasing interface, a “smart DJ” radio feature, a cloud-match service for your local tunes and solid multi-platform support. But then the kickers kick in, chief among them the fact that Xbox Music is an embedded subscription: you’ll need an Xbox Pass ($10 a month) subscription for unlimited streaming, plus a $60-per-year Xbox Live subscription if you want to listen on your Xbox.

Monthly cost: $10 individual, plus $60 a year for Xbox Live for Xbox subscribers.


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Peter Malkin
Mobile: (917) 716-3649!/PeterMalkin
Skype: Darthmalkster

New Snickers “Godzilla” ad is a great example of branded content

Posted in Uncategorized with tags , , on March 3, 2014 by PM Mgmt

Love this tie in by Snickers for the upcoming “Godzilla” film release. Well done!

What’s The Right Online Music Platform For You? by Peter Malkin

Posted in Uncategorized with tags , , , , , , , , , , , on January 28, 2014 by PM Mgmt

Whether you’re an avid collector of music or you’re obsessive about keeping your collection organized, whether you want to discover new music from a trusted source or you simply want to be able to listen to a song that you think of whenever and wherever you want will all help determine the ever important decision of which online music platform gets to carry the torch on your behalf.  Other factors that you might base your decision on include price, how deep the catalog runs, being able to explore curated playlists, the ease with which you can share what you’re listening to with friends in social media, the ability to sync your music collection across multiple devices, the parameters of offline playback and skipping tracks, being able to have an uninterrupted ad-free experience, or whether you prefer a more linear experience of being programmed to or a more active on demand experience.  Bottom line, if you love music, it’s a major decision!  And there’s no one perfect answer in a world of dizzying choices.  

First, it’s important to distinguish between different types of services that are offered.  The big buzzword of late is “subscription” services in which you pay a monthly fee to have access to listen to anything that you want from the entire catalog of that particular service.  But to be clear, in that scenario you’re not “owning” anything.  So if for some reason you can’t get access to that service, then you’re out of luck. Another buzzword is “streaming” in which a platform acts like a radio station.  You’ve got curated stations that are created by music services and are built around a genre or theme or even an artist and you’ve also got custom stations that you can create that behave by learning your preferences.  Now some of these music platforms provide all of these services while others might be more focused on being really good at providing one service like programming.  And finally there’s “cloud” service in which your entire collection is placed in the cloud to access from any device whenever you’re online.

All of the music platforms promise a bigger catalog to choose from and better curation and so on.  The best thing to do is decide which factors are important to you and explore them which you can do as they all offer some type of limited free service or trial period.  And unless you’re buying a la carte downloads, then you’re looking at a subscription model in which you’ll pay a monthly fee, somewhere between $3.99 and $9.99 per month depending on the service, to get more perks ranging from an ad free experience to the amount of offline downloads or the amount of skips allowed.  In the coming weeks, I’ll delve deeper into the different services but for now, let’s look at a basic overview.

You’ve probably heard of the usual suspects such as Pandora Radio which intuitively learns your preferences based on whether you like or dislike a song and then offers likeminded suggestions.  There’s the mighty Apple with its Itunes store, the #1 online music retailer, and its recent entry into the streaming radio space with IRadio which behaves similarly to Pandora.  If you still want to own your music and get paid downloads, then you’ll probably end up going to either Itunes or Amazon.  You’ve also got Google Play Music All Access which offers all of the usual perks plus the ability to store your collection in the cloud.  Both Amazon and Apple offer a cloud solution for your collection as well.  And of course there’s YouTube with a rumored impending music service in the coming months leveraging the fact that amongst teens, it’s the #1 destination to search for music online. 

One of the more popular subscription services is Spotify, which includes not only on demand as well as custom radio streaming but an eco-system to incorporate other music apps as well.  Deezer, a huge subscription service from France is preparing for its U.S. invasion sometime in the next few months.  Tech gear giant Beats Electronics recently launched a music service and is claiming that their curation will be second to none. Songza seems to be the leader in terms of themed playlists for all of your different moods. You’ve also got the highly regarded Rdio, Rhapsody, Slacker Radio,, and iHeartRadio.  All of them have substantial user bases and are all worth checking out. 

For me, the most important factor in choosing what online music platform I would use was having the ability to access all of my music and playlists at all times no matter where I was.  Practically speaking, this meant that I would need to configure that access via my Iphone since it’s the only device with me at all times!  But I needed to do it in such a way so as to take up as little as space as possible in order for me to enjoy all of the other non-music functions that my Iphone provides.  Given my needs, I concluded that the only way to accomplish this would be to access my music through some kind of cloud function.  The only risk in that scenario would be if I had no online access which by the way, for me, is a rare occurrence these days.  Quick side note: If you do end up using a subscription service and don’t want to risk not being able to access any of your music, then you’ll want to set certain songs for offline playback which is another way of saying that you’ll be downloading that music to your device (which for me negates the whole point of not wanting to take up space).

Since I’ve always been an Apple fan my whole life, (yes I’m one of those), my first choice for this gargantuan task was Itunes and its IMatch cloud solution.  Itunes had all of my music whether I bought it or ripped it from my CDs or wherever else I got it from.  Plus, it had all of my playlists that I had sweat and toiled over for years.  So I tried IMatch which unfortunately for me created a disaster beyond my wildest imagination.  For some reason and don’t ask me why, it basically changed all of my meta data so that every song was not the song it said it was!  Apple claimed that my library was already corrupt for that to happen. Hmmm. You can read about that unfortunate incident in the forthcoming “The Day I Realized Apple Was Mortal”.

Although it took me a long time, I was finally able to fix all of the songs in my library.  And since I was not going to subject myself to that hell again, I turned to Spotify based on recommendations from friends.  First, I had to import 200 plus playlists from Itunes which Spotify allows you to do.  Then I had to make sure that, given the choice when playing a particular song, Spotify would choose the version of that song from its own server as opposed to my computer.  Because if it came from Spotify’s server, then it would be considered a “cloud” solution and thereby not take up any space on my Iphone.  Otherwise, I would’ve had to download that particular song which I was trying to avoid. 

Now there are some songs that won’t play on Spotify.  Maybe because it’s simply not in their catalog or perhaps a particular artist is against the model and won’t allow it.  Of those songs, the ones that Spotify doesn’t recognize because it’s not in their catalog are the ones that you can set for offline playback and download to your device (Those are the ones that Spotify is taking from my Itunes catalog).  For me, that’s about 10%-15% of my collection (Note: That number is probably much higher than average as I’ve spent most of my career working in the music business and therefore have lots of rare or live versions of songs that no one will have, let alone Spotify).  As for the songs that are restricted from playing on Spotify, you’re simply out of luck.  Or, being as obsessive as I am about wanting my entire collection with me at all times, I took all of the songs that won’t play on Spotify and put them into a single playlist in Itunes that I synced with my Iphone.  All and all, with most of my songs being available from Spotify, I ended up only having to download roughly 15% of my entire collection to my Iphone which I consider mission accomplished.

As for the user experience with Spotify, I’m sold!  I pay $9.99/month which enables my complete mobile experience ad-free and I’m not only able to access my own collection (for the most part) and my playlists but I can also search for songs that I want to play but don’t have.  If I change something in the desktop version it automatically syncs it with my mobile version and vice versa.  As for discovery, you’ve got the ability to explore curated stations or build your own.  Plus, Spotify allows other apps inside its ecosystem which means that you can, for instance, open up the Pitchfork app or the Rolling Stone app and so on and listen to their music recommendations.  Or you can use helpful apps like Songkick that tells you what concerts the particular artist you’re listening to are doing.  As for sharing, Spotify links to Facebook to help you find friends and once you do, you can follow their playlists and vice-versa or share a song or a playlist directly with a friend or even find out what they’re listening to in the activity pane.  Of course, you can always choose to have a private session if you don’t want anyone to know that you’re listening to Barry Manilow. And to me, sorry Apple, Spotify sounds way better on both my computer and my Iphone.

Once I got past the idea that I had to “own” the songs, a whole new world opened up to me and I personally love the Spotify experience and recommend that you check it out.  Good luck!

U.S. Major Music Festivals Schedule 2014

Posted in Uncategorized with tags , , , , , , , , , , , on January 20, 2014 by PM Mgmt

After being bombarded with lots of music festival announcements, I decided to do a quick run through the schedule of U.S. major music festivals for 2014. Seems like there’s lots to choose from!

Maker Studios Buys Blip, a Platform Outside of YouTube (All Things Digital)

Posted in Uncategorized with tags , , , , , on August 21, 2013 by PM Mgmt

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